The American Peanut Council (APC) is the trade association which represents all segments of the peanut industry. Members include peanut growers, peanut shellers, brokers, peanut product manufacturers and suppliers of goods and services to the industry.
Headquartered in the metropolitan Washington, DC area, the APC monitors developments in the domestic and international markets and responds with a diverse array of domestic and international marketing, trade servicing, food safety, research and issues management programmes. The APC maintains close working relationships with government agencies, research institutions and related peanut and agricultural trade associations.
The APC serves its members by supporting the general health & welfare of the peanut industry. Our specific charge is to:
- Provide a forum for all industry segments to exchange & process information
- Provide leadership in Issues Management
- Serve as ‘The Voice’ for the industry
- Promote the consumption of US peanuts internationally
- Fund, monitor, and prioritize selected research that affects the peanut industry
APC produces several publications for its members. Periodically, the APC conducts market research to monitor consumer awareness of peanuts and peanut products in foreign markets. The APC also holds seminars and workshops on a wide range of technical, food safety and issues management topics. Through industry task force teams, the APC has developed standardised regulations for the use of tote bags and bar codes. In addition, a Winter Conference and the Annual USA Peanut Congress bring together all industry segments to discuss issues of mutual concern and strategies for the future.
APC leads the industry in developing best practices and training on food safety and represents the industry in crisis management – providing industry, government, media and consumers with answers to their questions on food safety issues.
APC’s Export Division, composed of peanut growers, peanut shellers and representatives of the National Peanut Board, administers the US peanut industry’s export market development programme. APC’s European headquarters in London, UK, maintains contact with European customers and oversees European public relations agencies conducting promotional programmes on behalf of US peanuts in the key European markets. Efforts include dissemination of research results and information that demonstrates the positive health and nutritional attributes as well as the superior quality of USA peanuts. Representatives in Mexico and Canada conduct trade servicing, market research and public relations activities in those markets as well.
In addition to market promotion activities, APC’s Export Division works closely with worldwide peanut associations and international organisations to monitor technical issues and regulatory actions which could impact on the peanut trade. In cooperation with U.S. and international organisations, APC participates in discussions regarding international trade regulations in order to ensure that international standards reflect commercial practicalities.